Electronic Books

Total Books: 41 - 60 /60

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Multi-dimensional Approaches Towards New Technology

This open access edited book captures the complexities and conflicts arising at the interface of intellectual property rights ...

Navigating digital communication and challenges for organizations / José Gabriel Andrade, Teresa Ruão

Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide ...

Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...

Practicing E-government Electronic Commerce: The Strategic Perspective / Mehdi khosrow , Richard T. Watson

Covers topics in e-government, discussing e-government's present shortcomings while exploring a renewed understanding of ...

Radical Business Model Transformation : How Leading Organizations Have Successfully Adapted to Disruption / Carsten Linz

This book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking ...

Research Genres Across Languages : Multilingual Communication Online / Carmen Pérez-Llantada

This book takes the perspective of genre analysis to provide a timely examination of professional and public communication ...

Research and Technological Innovation

To explain the importance of scientific research and technological innovation for industrial countries and in particular ...

Rule Breaker : Rebellious Leadership for the Future of Work / Jackie Fast

Rule Breaker is a manifesto for a new wave of leadership. One that operates in flatter workplaces where command and control ...

Struggles for Survival

This book takes a comprehensive look at the question by integrating the fields of institutional economics and corporate strategy, ...

Systemic Innovation: Entrepreneurial Strategies and Market Dynamics / Dimitri Uzunidis

Systemic innovation is based on business networks and new business models in a global economy integrated by flows of knowledge, ...

The Contributory Revolution / Pierre Giorgini

This book sheds light on a crucial debate on the possible role of the technosciences in meeting the challenges of the future. ...

The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation / Ajay Sohoni

In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference ...

The End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil

In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...

The Financial Services Guide to Fintech : Driving Banking Innovation Through Effective Partnerships / Devie Mohan

Explores how banks can collaborate with fintech firms to drive innovation in areas such as cash management, compliance and ...

The Future of Management : Industry 4.0 and Digitalization / Bogdan Nogalski, Piotr Buła

A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, ...

The Handbook of Banking Technology / Tim Walker, Lucian Morris

The Handbook of Banking Technology provides a blueprint for the future of banking, with deep insight into the technologies ...

Towards Environmental Innovation Systems

The book brings together research communities from different disciplines and countries, and offers an exchange about theoretical ...

Urban Planning in the Digital Age / Nicolas Douay

Technological changes have often produced important social changes that translate into spatial and planning practice. Whereas ...

Venture Capital and the Financing of Innovation / Bernard Guilhon

This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making ...

Total Books: 41 - 60 /60